In 2017, Wayne Dean asked me to work with him on the Joe Cain brand and identity system. Wayne is the present and 4th embodiment of Joe Cain, the character created by Joseph Stillwell Cain in 1868 and credited with initiating the modern way of observing Mardi Gras and its "People's Parade" celebration in Mobile, Alabama. Wayne, as Joe Cain (Chief Slacabamorinico), is not only the heart and soul of Mobile Mardi Gras; he is also the official city Ambassador of Mobile, where hi

In late 2020, I had the pleasure of working with Dr. Amanda Jones, Principal at Barton Academy for Advanced World Studies in Mobile, Alabama, to create a new logo for a historic reopening of Alabama's first public school. Under Dr. Jones's leadership, she was not only reopening a legendary school she was also bringing in a new direction for preparatory school (grades 5-9) education of a core curriculum that also includes technology, global studies, world languages, entreprene

In April of 2022, I met Dr. Anton Williams, the new principal at LeFlore Magnet High School in Mobile, Alabama. Immediately upon meeting him, I could see that his mission was to bring some new energy and life to this storied and proud institution of learning and community. One of the first things he wanted to do was give a fresh and modernized "look" to the school but remain respectful to its beloved past. So, we set out to create a new and concise brand look featuring two el